You have to shop carefully with choosing a an omega-3 supplement because not all omega-3 supplements are created equal. In fact, some omega-3 supplements will not give you the healthy benefit you are seeking. The following is a discussion on exactly what you need to look for in a good fish oil supplement and why Brandless’ high-potency Omega-3 Fish Oil supplements hit all the high marks when it comes to choosing a top notch omega-3 supplement.

There are three main types of omega-3 found in food. These are ALA (alpha-linolenic acid), DHA (Docosahexaenoic acid),  and EPA (Eicosapentaenoic acid). ALA is the type of omega-3 found primarily in plant based foods like flax seeds and walnuts. DHA and EPA are found most abundantly in fish and seafoods like shrimp, mussels, and crab. DHA and EPA is also found in fairly high quantities in grass fed beef and eggs from free range bug eating chickens.

Now, this is very important for you to remember and a big reason why Brandless’ high-potency Omega-3 Fish Oil supplements are considered one of the best omega-3 supplements on the market. When you consume ALA, your body must first convert it to DHA and EPA before it can ut. Furthermore, the conversion rate between ALA and DHA or EPA is less than twenty percent in most people. For people with diabetes and other health issues, it can be much lower than twenty percent. The conversation rate also drops as you get older. Therefore, it is best to take omega-3 supplements that contain DHA and EPA, not ALA.

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Brandless’ high-potency Omega-3 Fish Oil supplements contain 450 mg of DHA and 650 mg of EPA in every serving. This gives you exactly the type of omega-3 that the body can most easily utilize. These supplements also give DHA and EPA in high enough quantities to give you the full health benefit.

There’s another very important factor when choosing an omega-3 supplement. You want the supplement to be as fresh as possible because omega-3 breaks down if it gets too old or it’s exposed to high temperatures for an extended period of time. Omega-3 can actually become rancid and it’s not healthy at all when this happens. The best way to test for freshness is to smell the supplements. If the omega-3 fish oil supplement actually smells strongly fishy, they’re probably too old or they may have been exposed to high temperature.

Brandless’ high-potency Omega-3 Fish Oil supplements use lemon oil and rosemary extract to help keep their fish oil supplements fresher. This also helps them taste better and reduce belching and a fishy aftertaste. Brandless also strives to distribute all of their supplements in such a way as they don’t get too old before they reach the consumer. Brandless also ensures high quality packaging of their high-potency Omega-3 Fish Oil supplements to keep the seal airtight and the capsules in a dark environment. These two factors are critical to ensuring freshness as well.


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