When it comes to YouTube, nobody has more subscribers than Swedish content creator PewDiePie. He’ll officially bring his content to the blockchain video platform DLive as part of a new partnership with the platform.
The blockchain-powered video platform issued a press release on Tuesday (Apr. 9) in which they announced the live-streaming partnership. In their statement, they mention that the partnership with PewDiePie makes “one of the biggest livestreaming deals to date.” The Swedish YouTuber will begin his exclusive live-streaming on the platform as of April 14. He’ll livestream weekly episodes as part of the new deal.
The unique aspect behind DLive is that they provide a rewards system for their content creators and viewers. The platform is based on the decentralized blockchain protocol called Lino, per Cointelegraph’s report. Content creators and the viewers earn Lino tokens as part of the rewards system that the platform has. In addition, it offers decentralized ownership of the platform for content creators.
PewDiePie, real name Felix Kjellberg, said of the partnership, “DLive is great for me because I’m treated like a real partner, just like all of the other streamers on DLive’s unique platform.”
DLive currently boasts “over 3 million monthly active users” as well as “35,000 active streamers.” It’s nowhere near the level of YouTube yet but seems like it could be a good step in the right direction for a decentralized content distribution platform.
PewDiePie’s YouTube channel first launched back in 2010. It involves comedy and video game themes as his content. As of this month, the channel was up to over 93 million subscribers. It’s also racked up 21 billion views for his video content. The channel ranks as tenth-most viewed amongst all YouTube channels.
As mentioned, PewDiePie’s first DLive livestreaming episode arrives on Sunday, April 14, beginning at 10 a.m. Pacific Time or 1 p.m. Eastern Daylight Time. Viewers can watch the livestream through the DLive.TV website. In addition, there are Android and iOS apps that viewers can download and use to watch the livestream.
