The only true measure of a marketing campaign’s success is in the results seen shortly after the completion of said campaign. If a client sees a tangible influx directly related to the increased exposure, then we can safely categorize that marketing plan as a well that should be drawn from on a regular basis.
Today, let’s look at the successes associated with NewsWatch TV. As a paid programming television series with numerous awards and plenty of buzz, we wanted to see what clients have to say about working with NewsWatch TV and the results, if any, that they saw during or after their contract.
NewsWatch is an interesting animal that requires some background information to fully understand. The award-winning TV show has been a formidable force in the advertising world for close to 30 years. In that time, they’ve established a format which has proven to be popular, if not a little unorthodox. The program focuses most of its attention on tech reviews with additional reporting on entertainment and travel news.
Each episode features a number of individual segments highlighting a new tech product or app. These review segments include both paid and unpaid content that offer a fair look at the current tech landscape with a balance often unseen in paid programming. NewsWatch has worked with thousands of clients from the mom and pop to the massive conglomerate, bringing a unique review of the client’s product or service to the masses.
A typical episode might also offer additional entertainment by way of celebrity interviews and other humorous sketches. A-list figures like Chris Pratt, Bradley Cooper. Dwayne Johnson, Denzel Washington and Jennifer Lawrence have all made an appearance on the show at one time or another.
Every show sees new companies and new products. In a given month they might highlight products from clients like Ford, Panasonic, Intel, Audi and Google. While the rest of the episode may consist of products from smaller, but no less innovative, clients. Clients gain massive exposure through NewsWatch episodes which, appearing on AMC and ION, beam out to an estimated 100 million households and every major TV market in the U.S.
Each 60-second spot appearing in an aired episode is followed up with a social media campaign that leverages NewsWatch’s large social media following to further increase recognition of the client’s brand. When this two-pronged campaign is complete, the client owns the video that NewsWatch created for their episode. With 100% ownership, they are free to continue using it for further promotion on whatever platform they see fit.
So if that’s the basic walkthrough on what you might expect when working with NewsWatch, what kind of results are attainable by going through the process, and are those results worth it? We’ll have to turn to actual clients to get a proper view of the “success” of these campaigns. We decided to look at a variety of client success stories to get a sampling of the types of companies NewsWatch works with and to see the range of possibilities.
Past NewsWatch Clients
ANGRY BIRDS
You’d be hard-pressed to find someone who hasn’t heard of Angry Birds. The successful app features animated birds, who are a bit ticked off, launching into enemy pig territory to retrieve their stolen eggs. There have been numerous versions and themes of the popular game, but when it came to Angry Birds Champions, they knew they had a different animal on their hands.
Angry Birds Champions, made in conjunction with Rovio, is a multiplayer version of the game that sees players enter into a tournament-style game to be crowned the victor and win a cash prize by WorldWinner. The game was primed for success by the very nature of its foundation and its hook – engaging gameplay with cash for the winner.
When hiring NewsWatch, Angry Birds wanted to gain as much attention and exposure as possible for their launch and see an increase in app rankings and revenue. NewsWatch set out to create the aforementioned 60-second TV spot as well as a plan for massive social media exposure.
The plan went off without a hitch with the episode airing in close to 100 million households and racking up over a million online impressions. When the dust settled, the app leaped to the Top 15 in the App Store, hitting its highest mark ever. That was only half of their intended goal, but the rest was soon to fall in place. Within 30 days of their episode airing, they saw over $365,000 in revenue which made the campaign a total success, reaching all of their stated goals.
HEROKO
Heroko provides a B2B platform that allows companies to create apps using their software. With easy building, scaling and deploying, companies can see their very own branded apps realized in very short order.
Upon hiring NewsWatch, Heroko wanted to do something different. They needed to convey to other businesses the value of their platform and connect with them to increase user activity. In order to accomplish this, NewsWatch traveled to San Francisco to film on-location and conduct interviews that would make up a 3-minute spot on one of their episodes.
“The producers and onsite team from [the] NewsWatch television show were exceptional partners in showcasing our brand,” Jason Mccanon, VP of Heroko, said of the experience. “They were incredibly professional, content knowledgeable, and respectful in telling our story. It was a terrific experience from beginning through to finished product.”
After airing in every U.S. TV market and reaching over 95 million households, as well as airing on the DirecTV News Cluster to another 20 million, the NewsWatch campaign referred over 4,900 user leads to Heroko’s website. And to further capitalize on this success, the video itself continued to be used for further marketing efforts.
VITE RAMEN
Everybody loves Ramen, but even though we don’t like to admit it, most Ramen isn’t very good for you. That’s where Vite Ramen comes in. Developed by twin brothers Tim and Tom Zhang, Vite Ramen is a healthy alternative when you can’t figure out what else to eat when you’re hungry.
Vite Ramen had a hook but now they needed a way to help spread the word, and so they hired NewsWatch. The idea was simple enough – promote this exciting new product to as many people as possible and get people flooding to their fundraising campaign. The NewsWatch team got to work creating a 60-second promotional segment flanked by a tailored social media campaign.
The result was better than they could have imagined. The Vite Ramen campaign was an astounding success with $249,000 raised during the month of the NewsWatch advertising push. The day their segment aired saw them raise over $38,000, with over $10,000 of that raised during the airing of the episode itself.
This was seen as a direct result of the episode airing across 200 U.S. television markets and in every major city including New York, Los Angeles, Miami and Chicago. It goes to show that there’s a demand for healthy Ramen. And with this large financial boost, Vite Ramen can now set out creating additional products and more nutritious Ramen.
LOCOLINGO
LocoLingo is an app development company that focuses primarily on location-based social interaction. They are known as the company that created the first social app aimed at sparking community interaction. LocoLingo allows users to share photos, video and messages with their local community instead of creating strictly online relationships half-way across the globe.
When hiring NewsWatch, LogoLingo was looking to promote their app but also catch the eye of potential investors. This took a certain type of promotional spot not just aimed at user interest.
They decided on a course of action that would see LocoLingo CEO, Austin Wright, sit down in NewsWatch’s studio for an interview that would be incorporated into the overall review segment. What better way for people to hear about the app then from the creator himself?
The final video segment aired across over 200 U.S. TV markets once again and reached over 95 million households with an additional 900,000 online impressions from their social media campaign. While this was no doubt a lot of exposure, the real success was in securing those investors LocoLingo was seeking out.
“I just wanted to say thank you and it was a great experience!” the LocoLingo CEO said. “The good news is myself and LocoLingo got our first investment from 3 angel investors [working with NewsWatch]. It’s a huge accomplishment…Again, thank you!”
SUMMARY
These are just a sample of the successes experienced by clients working with NewsWatch. With a unique paid programming model that sees an entertaining and balanced monthly TV show, NewsWatch has proven themselves as a leader in this uncertain world of advertising. While others are clamoring to make heads or tails out of the current landscape of TV and the internet, this company has carved out a niche that’s delivering results.
When it comes to proper ROI and advertising dollars well-spent, these success stories show you can’t go wrong working with NewsWatch.
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